SnapChat isn’t just a place for teens and tweens to post cutesy pictures and sayings for their friends. It’s also a viable marketing strategy for businesses. Business owners can post snaps, or photos, to promote their product or service. They can also use “stories” or a series of snaps to market their brand and make a name for themselves. The stories will get viewed by SnapChat users who will then become SnapChat Followers and potential clients.
Another innovative way to use SnapChat is to promote exclusive content on SnapChat only…a lot of big name brands and designers are taking advantage of premiering new lines and products via this avenue so SnapChat account holders will get the exclusive. Private “screenings” of new products and services for SnapChat users only will help increase your marketability and make you part of the elite.
You can also offer limited and exclusive promotions and contests via Snapchat only to keep your users actively engaged. The more you do with your account, the more users will be drawn to your SnapChat page and you can watch your customer base multiply like magic, boosting your sales and profits by leaps and bounds!
With so many social media sites today, you may not be able to keep up. It’s tiresome to keep thinking of cute and creative statutes and not everyone has time to devote to multiple social media sites.
SnapChat is a fun and innovative way to stay in touch, especially if you are a photo enthusiasts. All you have to do is post a “snap” or picture, which will remain active for a brief period of time, or a “story” which is a series of snaps, which can remain active for up to 24 hours. It’s a fun way to stay in touch with friends and to make new connections as well…worldwide.
As soon as you start getting a lot of views for your snaps or stories, your page will start to accumulate SnapChat Followers, which will help you gain popularity. SnapChat has over 100 million active users. Imagine your individual snaps and stories being viewed by millions of users worldwide! It’s a fun way to make new friends. Your followers can reply back with a comment or snap of their own. It’s such a simple, yet ingenious way to stay connected. So check it out today and start posting those snaps!
If you are using profanity on your social media page, you are going to isolate not only some of your users but may get your account deactivated. Of course, if you are a business that prides yourself on edginess, there may be something to be said for this strategy. But, you need to know that you are likely to lose as much as you gained as negativity can spread around the use of foul language.
Further, unless you are a political page, you may wish to stay out of taking a stance unless you know your audience will agree. This is especially true for businesses who want to get those Twitter likes and followers and turn them into something amazing: real customers. If you become too political or state controversial opinions, that is okay but it may isolate and ignore a large segment of potential customers and that can hurt your profitability and bottom line. Other pages do not have to worry about this, especially if they are individual pages, because they are not looking to sell a product. But, if you are, this is the quickest way to lose them when you comment on something that is irrelevant to the brand and that creates more controversy that is unrelated to the products themselves.
You are never going to function in a vacuum. This is especially true in the business world. Not only do you have customers to attest to and services to provide them, but, you also have numerous different competitors that are likely going to fight for your audience’s attention. If you do not pay attention to them, then, you are setting yourself up for problems. After all, there is a lot to be learned from these competitors and pretending that they aren’t there will not erase them or their vivaciousness online.
For instance, if you are on Twitter, then, you are going to have to deal with similar audiences. What this means is that the people that like your page may also be interested in your competitors. It is your job to prove to them why you are better and earn their respect, feedback, and those all-important Twitter likes. If you are striving for this response from them, then, you need to make sure that you know what is driving the likes on your competitors’ pages. If they are getting a response that you like and want, see what they are doing and try to utilize it to create a similar—albeit your own—response on your page.