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You are never going to function in a vacuum. This is especially true in the business world. Not only do you have customers to attest to and services to provide them, but, you also have numerous different competitors that are likely going to fight for your audience’s attention. If you do not pay attention to them, then, you are setting yourself up for problems. After all, there is a lot to be learned from these competitors and pretending that they aren’t there will not erase them or their vivaciousness online.
For instance, if you are on Twitter, then, you are going to have to deal with similar audiences. What this means is that the people that like your page may also be interested in your competitors. It is your job to prove to them why you are better and earn their respect, feedback, and those all-important Twitter likes. If you are striving for this response from them, then, you need to make sure that you know what is driving the likes on your competitors’ pages. If they are getting a response that you like and want, see what they are doing and try to utilize it to create a similar—albeit your own—response on your page.